PPC (Pay Per Click) is a great mean to advertise and drive traffic and sales to an online business. PPC helps drive traffic that specifically is looking for a certain keyword, which helps with conversion rates for businesses. PPC uses keywords to maximize its potential to drive targeted traffic it is more effective then banner ads and offline advertising because it reaches more online users. Pay Per Click does not only reach more people but gets in front of your market who are looking specifically for keywords that apply to your business. There is a lot of work and research that goes into each PPC advertising campaign including strategic bidding and careful keyword research. Continue reading “What is PPC advertising?”
Detailed in our Online Social Presence with WordPress Infographic are the benefits of using WordPress for a full featured website along with Twitter and Facebook integration.
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WordPress is used to simplify the design and management of websites. It is friendly enough that a novice blogger can use it to build a website, but it is powerful and flexible enough to meet the needs of a large organization or corporation. Due to its ease of use and proven track record of stability, millions of websites worldwide use WordPress as their foundation. Continue reading “What is WordPress?”
Backing up your data is an essential habit for anyone who works with computers. Hardware can fail at any time. This includes your own computer, an online server and everything in between. If you run a website and rely on posting content, the last thing you want to do is lose that content.
These days, backing up your computer might not be enough. What happens if your WordPress site encounters a critical error? Your web host might have redundant backups in place, or they might not. Can you rely on their backups and their speed for your business to survive? It’s best to keep a backup on your own, so that if the worst happens, you’re never set back very far. Continue reading “5 of the Best WordPress Backup Solutions”
Twitter is an important tool for any business that wants to have an online presence for their customers. Social media is growing fast, and many major companies have already learned to grow with it. With a Twitter account, any business can promote its website, interact with customers and connect to other professionals in the company’s particular industry. If your business does not have a Twitter account yet, here are three easy steps you can take to get your Twitter account up and running. Continue reading “How to create a Twitter page for your business”
Facebook is an extremely valuable tool that many business owners have yet to take advantage of fully. Hundreds of millions of people from around the world have registered accounts and use the social media website frequently. By creating a Facebook page for your business, you will be able to create special promotions, communicate directly with customers, and further expand your brand. Best of all, creating a Facebook business page is completely free and very simple. By following these steps, you will likely be able to have a functional business page on Facebook in less than an hour of time. Continue reading “How to create a facebook page for your business”