What is PPC advertising?

PPC Advertising

PPC (Pay Per Click) is a great mean to advertise and drive traffic and sales to an online business. PPC helps drive traffic that specifically is looking for a certain keyword, which helps with conversion rates for businesses. PPC uses keywords to maximize its potential to drive targeted traffic it is more effective then banner ads and offline advertising because it reaches more online users. Pay Per Click does not only reach more people but gets in front of your market who are looking specifically for keywords that apply to your business. There is a lot of work and research that goes into each PPC advertising campaign including strategic bidding and careful keyword research. Continue reading “What is PPC advertising?”